Branding . European Projects .
Smagrinet is a project funded by the European Union Horizon 2020 programme. It stated in April 2019 for the purpose of creating a Competence Hub - called POWER ON. Its mission is to foster capacity-building in European higher education institutions and current professionals in the energy area.
The concept underlying the development of this identity was the notion of smart grids - smart electricity grids able to "regenerate" themselves and adapt to the needs of their users, in a more efficient manner. This is now possible thanks to innovative technologies, that enable the grid to have various points of supply, with the energy distribution being controlled and redirected with the necessary power, to each point, in the best way.
A different and innovative grid was created based on the golden proportion, to underpin a dynamic, mutable and generative identity. This gave rise to an intelligent, adaptable image under constant transformation.
The colour scheme also supports these ideas, and while there is a default base, it remains open, characterised by the use of strong and vibrant shades. Electrifying.
The lettering supporting the identity - Source Variable Pro - continues the notion of variability, in addition to conveying the idea of technology and modernity.
The remaining graphic elements supporting the identity help to convey the concepts of adaptability and dynamics, characteristic of the project.
The result is a strong, dynamic, creative and impacting image.