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Identidade Biovoices

Branding . European Projects .

Identidade Biovoices

The brand of the European BIOVOICES project was entrusted to LOBA.

The creation of the identity of BIOVOICES - "Mobilization of a plurality of voices and mutual learning to accelerate the Bio-based sector" - was characterised by the project's main objective: mobilizing and reaching the quadruple propeller stakeholders (civil society, politicians, the private sector and research/universities) to drive the biologically-based sector.

The logo represents a green flower, alluding to the concept of "biologically-based", with four petals suggesting the four types of stakeholders: the human profile of civil society, the institutional setup for policymakers, the briefcase for business, and finally, the magnifying glass for research.

Biovoices - Identidade - Detalhe 1 - LOBA.cx
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Biovoices - Identidade - Detalhe 9 - LOBA.cx