Branding . European Projects .
The brand of the European BIOVOICES project was entrusted to LOBA.
The creation of the identity of BIOVOICES - "Mobilization of a plurality of voices and mutual learning to accelerate the Bio-based sector" - was characterised by the project's main objective: mobilizing and reaching the quadruple propeller stakeholders (civil society, politicians, the private sector and research/universities) to drive the biologically-based sector.
The logo represents a green flower, alluding to the concept of "biologically-based", with four petals suggesting the four types of stakeholders: the human profile of civil society, the institutional setup for policymakers, the briefcase for business, and finally, the magnifying glass for research.