Farmácia Aberta

With over 40 years in the pharmaceutical market and three pharmacies based in the north of Portugal, Grupo Portuense's Farmácia Aberta was born from the need to also reach its customers through digital channels.

For this project, we focused on the values of experience, quality and availability that so well represent the Group and the mission of Farmácia Aberta, and we met the goal of developing a brand that values proximity and favors the permanent contact with the customer and the promotion of health.

The genesis of this branding was a symbol that refers to the health area, which we paired with simple typography and shades that convey solidity and trust, while maintaining a modern and digital look and feel. All these elements come together in perfect harmony to communicate the brand, which is now even closer to its customers, thanks to digital platforms.