E-commerce

9 essential e-commerce integrations for your online business

Those who want to scale their e-commerce business will, at some point, find themselves short of time to handle so many orders and process data on a multitude of different platforms. This can lead to missing opportunities.

More and more systems are required to meet the needs that arise in the natural process of growth and evolution of e-commerce operations. The challenge will be to optimize this exchange of information so that it is automated and centered on a single platform, thus catalyzing the evolution of your business while saving and streamlining resources. 

Responding to clients, promoting the business, selling through new channels, invoicing, logistics... It’s an endless number of tasks!

At LOBA we have several success stories in the field of multiplatform integration, such as Seaside, Displax, Norsafe or Tintex. We are your technological partner for e-commerce integration, and we bring together all the tasks arising from your operation in the Backoffice of your website, streamlining the communication between different platforms.

But what is an e-commerce integration?

Generally speaking, an integration is a transfer of data between your e-commerce site and another platform(s) or software(s) - usually via API, which saves you a lot of time. The aim is to make your life easier and optimize the time you spend on repetitive tasks by entering the information only once. Then, it is automatically stored, standardized and can be accessed in each channel. The advantages are clear: from the collection of data from various sources to their organization and presentation, there is an automation of tasks that allows you to save a lot of time and (earn) money.

For example, considering the latest DataReportal report on the Portuguese e-commerce market, we can see that Worten, Fnac and Amazon were in the top searches in 2021. All three channels offer marketplace platforms that can be used as additional sales channels and become a part of your e-commerce strategy. 
 

 

Imagine that, in addition to your own e-commerce site, you decide to sell through these channels. If you have these channels integrated, you will have better stock control. When a sale is made on one of the channels, the stock is automatically updated on all the others, practically in real-time. So, you don't run the risk of having items on sale without having stock and having to quickly go and update the stock manually on all the platforms. You can also have all these channels synchronized with your ERP (management and invoicing software), thus automatically obtaining the data, generating the invoices at the same time as the order is placed, and also sending the delivery data to the platform of your logistics partner that will make the delivery to the client. Hours and work saved. Surprised?

E-commerce integrations improve the operational efficiency of your business by saving time, avoiding data duplication or insertion errors, and synchronizing all the information across multiple channels.

What are the most common types of e-commerce integrations?

It is possible to integrate your e-commerce with various solutions. The main ones to consider are:

Sales Channels Integration

Product listing, stock and orders management directly on:

  • Facebook Shops
  • Instagram Store

Marketplace Integrations

Product listing, stock and orders management directly on:

  • Amazon
  • Worten
  • Fnac
  • Kuantokusta

Payment Gateway Integrations

Transactions between banks quickly and securely at checkout. Without integration with payment gateways, there are no payments in e-commerce.

  • Multibanco e MB WAY
  • PAYPAL
  • Credit Cards
  • BNPL methods

Logistics Integrations

Automatic calculation of rates and order tracking:

  • DPD 
  • CTT
  • DHL

Marketing Integrations

CRM platforms, email marketing, customer support, among others.

  • Email marketing (abandoned carts)
  • Messaging, customer support and chatbots (Whatsapp)
  • Google Shoppin

ERP Integrations (Invoicing System)

  • Automatic invoice sending
  • Product and stock control
  • Orders management
  • Client management

PIM Integrations

  • Generic product information
  • Product photos 

 

At LOBA, we have a team of experts with the experience and know-how to integrate your online store in your entire digital ecosystem, enabling process automation and helping you expand your business. If you have your shop developed on Shopify, Woocommerce or Vtex, reach out and start working with us on integrating the platforms you need into your e-commerce. 
 

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