The power of Storytelling in the digital world
If you had to choose a book, a movie or a song that would best define your company's product or service, what would it be? It may seem like a strange question, but your answer will say a lot about how you view and publicise your business and can help you build a storytelling narrative that captivates your customers.
It may not seem like it, but this is a very simple and fun exercise. Consider some of the most popular movies: a company that invests in innovation can take inspiration from the technological vanguard of Avatar; if you work on the areas of protection and security, the Avengers can say a lot about your services. If your product appeals to feelings and romance, movies like The Lion King or Titanic will not leave you indifferent. On the other hand, if you provide a service that promotes action and fun activities, the movie Mission Impossible or even Jurassic Park are the perfect inspiration for moments of adventure and suspense. In the world of cinema, the list is endless, so your inspirations will also be endless.
And why these titles and not others? Why did you choose the ones you did, and not others that may even be more recent or even better known?
The answer has to do with the story. Something in the story, in the way it was told, created a connection with you. The story caught your attention, the actors stirred your interest. A plot developed, and as it unfolded, it generated more and more curiosity. You saw something of yourself and your dreams in that story, and possibly, at some point, it awoke some emotion in you. You smiled, cried or something made sense to you. And it did in such a way that it became unforgettable, memorable. Knowing how to tell stories in this way is one of the great secrets to captivating your customers on the digital sphere.
What makes your brand stand out, be remembered and sought after on the internet? How will you make a difference on social networks? In the midst of dozens and hundreds of emails, what will make your newsletter be opened?
The secret weapon in the digital world is called storytelling. It is the art of telling stories, in which copywriting, design and other techniques and means come together to capture the attention of our target audience. When well combined, words, images and sounds create identification with your audience, generate interest and connect products, services and companies to customers and potential customers.
So, how can you create a storytelling narrative and activate the power of identification with your brand
The magical process of storytelling creation involves in-depth knowledge about the brand, its purpose, what it does, why it does it, and how its personas live, research and buy.
At LOBA, we have a team of videographers, strategists, copywriters and content creators who, like true filmmakers, writers and directors, transform the moments, memories, sensations and feelings associated with your product or service into truly special projects. Stories that make the persona connect with the brand and aspire to be part of their own story.
Want to make the magic of Harry Potter happen or achieve the timelessness of the iconic E.T. by making your products, services and company unforgettable? Contact us.
