Digital Marketing

Copywriting: The master key to convert in the digital world

We live in the age of the infinite scroll. In the digital sphere, everything works in a more fluid, faster, more instantaneous and ready-to-click consumption. That is why you must equip yourself with the most powerful tool on the market - copywriting.

Words, when applied well, possess an unshakeable power, capable of turning a lead into a conversion and making her stay on the Buyer's Journey. However, a good command of the language is not enough.

It is necessary to capture the reader's interest. But how? Through the art of persuasive writing - Copywriting. 

When we talk about digital conversions, the use of this technique is essential to guide a lead to a decision-making process. After all, if you've come this far, it's because I've captured your attention.

And to that end, I share with you the secret to converting in digital in 4 steps: 

  1. Start by piquing interest

    Start by piquing interest. To do so, use a powerful, easy-to-read first sentence that is simple and draws attention to a problem, need or pain of your target audience.Did you know that often the reader doesn't know he needs your product or service minutes before they buy it? So, what makes them buy? A good copy.

    It is in this first sentence that you will address the problem, condition or limitation that your product/service solves, enhancing the purchase.

  2. Use simple language, one that your audience understands

    Remember that your audience is not always familiar with the technical vocabulary of your business. So, use it sparingly. Take care to explain to your audience the concepts you are addressing. Use clear and simple language.

  3. Present the benefits, not the technical features

    In the age of endless scrolling, your copy should give the reader reasons to believe that your product or service is designed specifically for him. One of the most common mistakes is to write descriptions and technical feature lists, instead of presenting the benefits to the reader. 

    "How can my product or service improve the lives of my consumers?" - This is the key question for building a copy that converts. Remember: At this stage, it is crucial to show the readers how the product or service can positively impact and transform their lives. 

  4. Give the reader reasons to believe in the benefits of your product or service

    It is often not enough to use words well and have a good presentation of your product or service. It is important to provide "proof". This evidence may take the form of testimonials, facts (through numbers or trends), and the credibility of the project/company team.

    When we reach this stage, the reader already knows the product and is interested. Therefore, social proof will contribute to increasing trust in the brand and its product or service.

  5. Promote action

    Now, we've come to the definitive moment, the conversion. All the previous steps should be carried out with a single goal, to lead the reader to action.

    Be clear and say exactly what you want the reader to do: buy now? Download for free? Take advantage of an exclusive discount? Schedule a meeting? It sounds redundant and forced, but believe me, adding a Call to Action is the best conversion technique.

    Beyond that, you should make the buying process easy (with quick links to the product/store locations/multiple payment method options) and prompt the buying opportunity by using triggers like limited discount time, countdowns, promo codes, "last units" notices, among others. 

Now you know - an image without an irresistible copy is a failed conversion attempt.

Talk to us and start converting with good content! Let's increase the conversion rates of your business together?

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