In recent years, we have witnessed an increasing focus on inclusion and accessibility issues in digital products. The market is now more aware of equal access to information, and Inclusive Design responds to this trend, ensuring autonomy and quality of life for those with some kind of disability or impairment.
There are about 7.9 billion people in the world, and about 1 billion have some kind of disability. Inclusive design bridges the gap in access to information for this group, creating products that are physically, emotionally and cognitively appropriate for all audiences.
Good design should go beyond aesthetic issues and take a people-centered approach, creating functional products that, at the same time, add value through social inclusion and accessibility experience. At LOBA, we have been implementing inclusive design practices in several projects, namely websites, to provide the best browsing experience for people with disabilities.
One such example is the website of the European project Robotics4EU.
There are several types of disability that can negatively influence the efficient use of websites. Thus, the right tools, applied to text areas, links, images, forms, video or audio, provide an appropriate browsing experience for all audiences, including people with special needs.
Adopting inclusive design in our projects brings us a renewed sense of mission, as we are enabling thousands of people to access information that would otherwise be restricted to them.
At LOBA, we believe that inclusion and empathy should be part of the Customer Experience, and that is how we will continue to look at each new client and project.