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Mariano Shoes
Video
Produced by LOBA, this video marks the kick-off of "The Essence" global campaign that we developed for the brand, representing the class, legacy and attitude owned by men that wear Mariano shoes.
The campaign draws an analogy between art, the manual skills and craftmanship embodied in these shoes. It conveys the art of sculpting them to the measure of each individual and, thus, becoming the essence of the man.